Edusynch
Snapshot
EduSynch is revolutionizing online assessments with an AI-powered platform that transforms how institutions evaluate language proficiency. Their solution was ready to dominate the market – they just needed a sales machine powerful enough to match their ambitions.
Like many founders, Sean Kilachand found himself trapped in a classic startup paradox: the DIY sales process that got them this far wasn’t going to get them any further.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"We didn't have a proper sales engine. We were primarily founder driven, but we were missing the front end of the system. I had reached the limit of ARR I could attain by myself, but that process wasn't getting us to the next level. We were relying on cold email and that wasn't enough," explains Sean, founder of EduSynch.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"I was vetting a few different agencies. We wanted to go from 1 to 10, not 1 to 2. I liked Theo because he's a startup guy. He knows what it's like to be a startup and how to work with that kind of pace," Sean recalls. "Other places were trying to sell TO me, but with Theo we had a real conversation. It felt authentic."
After burning cash on internal hires and dodging countless agency pitches, Sean found something radically different in The Bullpen.
The Bullpen didn't just talk about results – they delivered from day one:
within 2 months
on closed deals
In active sales conversations
While most outsource sales agencies keep you at arm's length, The Bullpen became EduSynch's strategic partner.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
This deep integration, combined with their ability to work asynchronously, meant maximum impact with minimal friction.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"We've had so many negative experiences with others who just end up wasting my time and didn't deliver. Bullpen is the exact opposite."
The impact went beyond just filling the pipeline. The Bullpen engineered a complete sales transformation:
Dialed in the perfect target market
Put them in front of decision-makers who mattered
Built a sales process that works at scale
Created predictable, scalable growth
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
“I was hesitant to take the first step with a sales agency, but after working with Theo I wish I did this 6 months ago. They refined our target and they get us in front of the right clients."
