Mercator.ai
Snapshot
As a category creator in the construction tech space, Mercator wasn't just selling a product, they were pioneering an entirely new solution. But having a groundbreaking platform means nothing if you can't get in front of the right buyers.
Despite having an innovative solution, Mercator's sales efforts were hitting a wall. Their in-house cold calling wasn't just underperforming, it wasn't performing at all.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"Prior to The Bullpen, we were making about 208 calls per week and booking maybe one demo. With cold outreach specifically, we weren't booking any meetings at all."
Chloe Smith.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"His conviction was really critical. That's something I gravitate towards, people who have strong conviction in their ability to make things happen. Theo had incredible conviction in his own abilities. This was a guy who wasn't afraid of what we're trying to accomplish."
Chloe Smith.
When Chloe met Theo, what stood out immediately was his conviction.
The Bullpen didn't just talk about results, they delivered from week one:
within the first week
in just six weeks
so far, we're not done yet
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"Theo brings an immense amount of clarity to the process. The weekly calls are incredibly succinct. He's always pushing us to define: What game are we playing? What are the rules? How do we win?"
Chloe Smith.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"His pushing for clarity gave us additional clarity on our sales process. It's almost like his scrupulous and intentional approach to his business bleeds into your own and makes you better as a result."
Chloe Smith.
The Strategic Advantage
In just six weeks, The Bullpen turned Mercator's outbound from an uncertainty into their primary growth engine. "They basically helped us secure meetings with everyone we met at events and drove our entire pipeline outside of events. We've been living off that pipeline for the last six weeks."
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"Theo's the first person I call when I'm thinking about how to accelerate even further. When you have someone who is truly dedicated to understanding your business, and any wins throughout the sales process is a win for them, that's where the intangible value comes in."
I wish I did this 6 months ago
Chloe Smith, CEO
