River Records
Snapshot
River Records isn't just another medical software company. They're revolutionizing medical information management with an AI-powered system that prevents critical patient data from vanishing into the void. Built by physicians who've lived the daily frustration of data chaos, they knew they had a game-changing solution.
Here's the thing about being brilliant physicians building breakthrough technology: they’re already working around the clock. Adding "chief salesperson" to the job description? That's where things get messy.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"We have no sales experience, we're running a clinical practice, and we couldn't scale. We needed someone who could take care of it. It was an issue of time and expertise. We didn't even know where to start," explains
Jake Kantrowitz, co-founder of River Records.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"Theo's a straightforward guy in the way he explained our problem to us. He didn't come across as a bunch of BS like the others we talked with. He really seemed to know what he's doing - the pedigree to back up his claims," Jake recalls.
In a landscape crowded with sales agencies promising the moon, and rarely delivering it, The Bullpen's honest and clear-eyed approach stood out.
While others play the numbers game with mass emails, The Bullpen deployed their precision targeting system:
Strategic
Reconnaissance
within 2 months
Real-Time
Message
testing and optimization
Intelligence
Gathering
from every single interaction
Rapid
Iteration
to dial in market positioning
The results came fast:
Secured initial paying clients
Built a pipeline of precisely targeted prospects
Established consistent flow of qualified buyer meetings
Refined market positioning based on real conversations
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"Even just getting people into the meetings is validation of our idea. We really wanted this tool for ourselves, and this is proof that others want it too - there's real demand for what we're building," Jake explains.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
“They’re very flexible. They’re very adaptable to our schedule for meetings and made themselves available. They’re responsive with near real-time analytics of what's working and what's not," says Jake.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"They hit the ground running and were setting up meetings in the first week covering the entire range of clients we're looking for... including a couple whales," says Sean.
"I would unreservedly recommend The Bullpen for any sales expertise, development of your pipeline, they get the job done. If you're working hard and fast, they're right there with you."
